Vernissage is trying to revamp boxed wine to attract a more sophisticated customer.
Vernissage is trying to revamp boxed wine to attract a more sophisticated customer.
Ladies, if the thought of showing up at a party or a picnic with a box of wine seems a little gauche, there's now a product for you: Vernissage's "bag-in-a-bag" of wine. It's boxed wine, shaped like a handbag.
Elliot Stern, CEO of Squish Wines, is in charge of importing the bags, which originate in Sweden, into the U.S. He says it's a "whole new concept of design" meant to appeal to a classy lady heading out to lunch with the girls or dinner with her significant other.
More than half of female drinkers chose wine over other alcoholic beverages, according to a recent Gallup poll, so there's reason to think this might appeal to a few women out there.
The idea for the wine purse originated a few years back in Sweden. Alternative wine packaging has been surging across Scandinavia, and luxury wine expert Takis Soldatos took notice, Stern says. Soldatos then paired up with the bag designer, Sofia Bloomberg, and came up with the Vernissage brand. Since its Swedish debut in 2010, the wine-in-a-purse has launched in China, Japan and several other countries in Europe.
Stores in the U.S. will start seeing these bags of wine in the next few weeks. But since wine consumption continues to steadily climb, what took the purse so long to make its voyage here?
The answer may lie within the stigma of boxed wine, which suffers a reputation for being cheap and generally lousy. Plus, a box can't really compete visually with a sleek glass bottle.
And yet there's a silver lining to all the cardboard and plastic: Bags seem to actually be better than glass for preserving wine. When a glass bottle is uncorked, air rushes in and starts to oxidize the wine, and distort the flavor. The bag-in-box technology forces the wine out of the tap while only allowing in a minimal amount of oxygen. Hence, it keeps longer even up to a few weeks.
Oenophiles should be happy to know that Vernissage is pumping French wine from Vin de Pays d'Oc into its airtight bags. There's a Chardonnay Viognier (in a white bag), a Cabernet Shiraz (black), and a Rose (pink, of course). A 1.5-liter purse will run customers about $20. The 3-liter bag will cost about $40.
As for how well the purse will do stateside, only time will tell, but success on other continents bodes a promising future. People do accept change eventually.
"One generation ago no one was buying wine with a screw cap," Stern says, "and look now."
Good point, Mr. Stern.
Only thing we're wondering is if there's a man bag version of this in the works.
PWNAGE 2.0 - Mode d'emploi de la DEV TEAM - Alpha:: - Web Leads There are three asset in life can not hide: coughing, privation and adore; you absence to conceal, but Chang You want to cover. There are three asset in life that ... All people think, "He alone doesn't die". - Alpha:: - Web Leads There seems to be study of disaster prevention psychology. It seems to be convinced without permission that it is safe because it is everyone and it exists together ... Misspiggyjournalist's Blog Just another WordPress.com site ... PHOTOGRAPHY : Rose (Numbered later), Brunswick, 2006, photo by Alicia Bee. Entertainment News, Celebrity Interviews and Pop Culture - ABC News Get the latest entertainment news, celebrity interviews and pop culture pulse on movies, TV and music and more at ABCNews.com. All Screaming Id, No Brains, No Honor - Clusterfuck Nation Clusterfuck Nation Comment on Current Events by the Author of "The Long Emergency" Topic Galleries -- South Florida Sun-Sentinel.com Topic galleries provide easy access to stories and photos about people, places, organizations, events and subjects of interest to you. They bring together rich ... Celebrity News Celebrity Gossip - Yahoo! omg! Bobbi Kristina hits Sparkle premiere with adopted brother Nick Gordon. 18 hours ago. omg! NOW Counterfeit Chic The Madoff family jewels are back in the news -- but this time they're plastic, according to the New York Post. While Bernie was unsuccessful in his attempt a few ... Whisky News - The Latest Scotch Whisky Industry News Scotch whisky industry news section. The latest whisky news is posted on the site as soon as it is published. Balenciaga Bags - PurseBlog This post is do overdue, its not even remotely funny. About freakin time I got myself together to compile the best Balenciaga bags for Spring/Summer of 05.
No comments:
Post a Comment