Surprise: Some of the best-tasting extra virgin olive oils are now being produced domestically. Think Texas, California, Florida.
Italians may still be light-years ahead when it comes to gelato, but when it comes to extra virgin olive oil? Watch out: U.S. producers are on it.
Across the country, this small industry is expanding. Out West, there's California Olive Ranch, where production has grown 10-fold over the last six years; it's now producing upwards of 2 million gallons of olive oil a year. Down South, Cowgirl Brands in Dallas is putting, yes, Texas on the olive oil map. There's even a Native American brand, Seka Hills.
Currently, these domestic producers make up only a tiny sliver of the olive oil sold in the U.S. The remaining 98 percent comes from foreign producers in countries including Italy, Chile, Spain and Tunisia.
And if you listen to my radio story, you'll hear the complaints that domestic producers described to the U.S. International Trade Commission during a hearing Wednesday. The commission is investigating competition in the industry. Basically, U.S. producers say their foreign competitors are not playing fair. One issue: mislabeling.
"Consumers often times aren't receiving what they think they're purchasing when they buy a bottle of (imported) olive oil," says Gregg Kelley, CEO of California Olive Ranch.
In September, Consumer Reports found that many of the big names in imported olive oil, such as Bertolli and Filippo Berio, don't taste good enough to meet the criteria for extra-virgin olive oil.
Gregg Kelly of California Olive Ranch taste tests his competitor's brand.
"Americans consumers who buy these false extra virgins are being duped," Tom Mueller, author of Extra-Virginity: The Sublime And Scandalous World of Olive Oil, told the commission.
"Major recent surveys of olive oil quality suggest that two-thirds of olive oil currently sold as 'extra virgin' in America is mislabeled: They fail to meet the major legal definitions of the extra-virgin grade," Mueller said.
So, what's the best tip for getting fresh extra-virgin olive oil?
Look for a harvest date on the bottle, Mueller tells The Salt. For example, on California Olive Ranch oils, which are sold at major grocery chains including Safeway, Kroger, Wegman's and Walmart, you'll see the date stamped on the bottle. Many foreign producers don't include this information in their packaging.
Mueller explains that freshness is key because olive oil is not like wine: It does not get better with age. In fact, both the flavor and the nutrients in olive oil deteriorate over time.
In the new year, I plan to take a deeper look at olive oil, deconstructing its potential health benefits. But for now, suffice it to say, extra virgin is full of the good stuff polyphenols and other compounds that are believed to have anti-inflammatory properties.
The North American Olive Oil Association which, despite its name, actually represents many foreign producers of olive oil rejects the U.S. producers' complaint that importers are not playing fair.
"I think the complaint is highly exaggerated," says Eryn Balch of the NAOOA.
On the whole, she says, her members comply with labeling requirements, and their products are routinely tested to make sure they're not adulterated with other oils. The test results are not reported publicly.
"We have ongoing and consistent testing throughout the year," says Balch. And like domestic producers, she says her organization supports additional testing and a new national standard.
Enlarge image Freshly picked Arbosana olives from the Texas Olive Ranch in Carrizo Springs, Texas.
Freshly picked Arbosana olives from the Texas Olive Ranch in Carrizo Springs, Texas.
The U.S. International Trade Commission's report will be published sometime in 2013.
Green Women's Lifestyle - Yahoo! Shine Meredith Melling Burke, Vogue What better way to show your gratitude this Thanksgiving Day than to be extra kind to M- DieselStuff While laid off from work, I got decided to ditch the 47RE automatic transmission in my truck with a 5 speed NV4500. It took about 2 days to get the automatic out and ... Liquid gold: A fresh-pressed look at Kalamata olive oil ... Olive oil, a key ingredient in the Mediterranean diet, has been touted as the panacea in the fight against heart disease, and demand for some types of oil ... Bariani California Olive Oil - 1000 ml (33.8fl.oz.): Amazon.com ... Bariani California Organic Olive Oil - 1000 ml (33.8fl.oz.) An aspect of Bariani's California extra virgin olive oil is that it will differ in flavor and taste every ... Olive oil - Wikipedia, the free encyclopedia Olive oil is a fat obtained from the olive (the fruit of Olea europaea ; family Oleaceae), a traditional tree crop of the Mediterranean Basin. The oil is produced by ... Oil news, articles and information: Three benefits of olive oil compel its continued use 9/11/2012 - Olive oil has been in the news lately. Both the Guardian and the Daily Mail in the UK reported that ... U.S. News National News - Latest Headlines, Videos, Photos - ABC ... ABC News reports on United States politics, crime, education, legal stories, celebrities, weather, the economy and more Extra-Virgin Olive Oil Fraud: Whole Foods, Rachel Ray, Safeway ... UC-Davis has just published an extensive report on the fraudulent labeling of extra-virgin olive oil. Imported olive oil has been known to often have Your Extra-Virgin Olive Oil Is Fake Food Renegade Did you know that the Mob makes money hand over fist by selling you fake olive oil? Olive oil is a $1.5 billion industry in the United States alone. Buyer's Guide to Olive Oil in North America Truth in Olive Oil Truth in Olive Oil logo Subscribe to this site's feed
No comments:
Post a Comment