Enlarge image The November box from Wal-Mart's Goodies Co. certainly looks festive, but only time will tell if it survives the scrutiny of the foodie community.
The November box from Wal-Mart's Goodies Co. certainly looks festive, but only time will tell if it survives the scrutiny of the foodie community.
Wal-Mart is throwing its hat in the gourmet food ring just in time for the holidays this year. Wednesday, the megastore company launched a monthly food subscription service that sends customers a sampling of novel food products each month.
Here's how the service, called Goodies, works: For $7, customers sign up to receive six to eight food products "ranging from healthy and organic to artisan and ethnic." November's theme is "Easy Entertaining," and the box includes pumpkin pie spice tea, dark quinoa chocolate bars, Biscoff smooth spread, cheddar popcorn, flourless chocolate souffle mix, nuts and wine cookies.
All signs suggest the service, which comes out of the WalmartLabs research division, is an attempt to attract adventurous foodies who typically snub the retailer. "With Goodies Co., subscribers have the pleasure of opening a box filled with delicious treats every month that they like or may never have tried before," Ravi Raj, WalmartLabs' vice president of products, said in a statement.
Several startups have paved the way with such "discovery commerce" strategies like Birchbox, a beauty product startup that sends subscribers a box of sample-size beauty products each month. Tech Crunch notes that Wal-Mart may steal the spotlight in the food sector with its cheaper service most other food service startups charge between $10 and $27 for boxes for eight to 13 gourmet or health food items.
Wal-Mart also hopes Goodies clientele will get busy chatting about the products online. "The whole social aspect of this is critical," Raj told Fast Company. "This is a two-way dialogue. It isn't about us sending products and you just getting and eating them."
The program has been in trial mode for the past three months, and some of the 3,000 volunteers have already started the food conversation with product reviews and ratings on the Goodies site. It's a source of retail data for the food companies and may also determine whether their product ends up on a Wal-Mart shelf in the near future.
barfblog safe food from farm to fork Lincoln, Nebraska, home to many food safety types at the University of Nebraska, has finally joined hundreds of other communities by providing food inspection reports ... Poormansurvival's Blog Some Contrarian Perspectives on Politics ... Some Contrarian Perspectives on Politics & Urban Survival ... Bruces Poor Man Survival Bulletin. A Digest of Urban Survival Resources creatologie from carol wingert studio Sometimes, its hard to imagine a time when all news came in the form of a newspaper. And, that sometimes a newspaper came out only once a week! FREE Brand - FindOwnerSearch Welcome to the Brand page for FREE, which is offered here for Meats. Its status is currently believed to be dead. Its class is Meats and processed foods. brands_uniq.dump - Google Code Egg 'Awapuhi Pua 'Spearean 'nairn's (509) Schwan's (5 Day Pouch Test) (8 Servings) (Bakery, Fresh) (Costco) (Dr. Ornish) (Generic) (Homemade) (Huisken/Wal-mart) Has Wal-Mart Stopped Selling Fabric? - Sewing - Learn How to Sew ... When I was having fabric cut at my local Wal-Mart, I learned that the new Wal-Mart will not have fabric. I depend on their fabric department because there ... Harry and David - Medford, OR (541) 864-2278 "It was like walking into the pages of a Harry and David catalog.The ladies were way nice, too. The highlight? Well, there was more Moose Munch than ... Find A Store Brown Bag Shortbread Pans Browse by State. Currently Shortbread Pans and Cookie Stamps are available through our retailers. detroit classifieds for apts, jobs, and items for sale - backpage.com detroit detroit classifieds. Post free ads for apartments, houses for rent, jobs, furniture, appliances, cars, pets and items for sale. Central Market - Southlake, TX (817) 310-5600 "I love love love Central Market. I just wish one were ALOT CLOSER to Denton. The bakery department, the cheese department, the amazing selection of ...
No comments:
Post a Comment